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The Melrose Free Press Features Hourglass 9th Anniversary!

"An artistic celebration: Hourglass Art and Gift Gallery marks nine years in Melrose"
By Daniel DeMaina
published Thursday, Jul 31, 2008

The postman walked through the door of the newly opened Hourglass Art and Gift Gallery back in 1999, looked at owner Lorrie DiCesare and bluntly said, “Good luck lady — you don’t belong in Melrose.”Nine years of success have a way of drying the tears DiCesare said she shed that day. Even as she describes the postman’s wildly inaccurate prophecy as “funny,” she takes a stern, gruff voice with her retort.
"I always think about that. ‘Too bad, buddy! I’m not going to Rockport. I’m staying here,” she said, eventually breaking out into a contagious smile and a laugh that could stir the most stoic of hearts.

It’s not common, especially in today’s economy that a store selling ‘inessentials’ like artwork and jewelry could not only survive, but also thrive for nine years. Hourglass has done just that, celebrating its nine-year anniversary on June 1 — cause enough for a celebration.

As part of the anniversary celebration, DiCesare is featuring “Artist 12” from now through the end of August. The exhibit shows the work of 12 featured artists, all local and with diverse styles, is spotlighted on a gallery wall in the shop.

In September, on the same weekend as the annual Chamber of Commerce’s Victorian Fair, which opens on Thursday, Sept. 11, Hourglass will hold special events, such as a ladies night, live music, and more.

“We do so much now, but we’re just going to make it even better,” she said.

It’s another evolution for a business that is defined by constant adaptation. DiCesare meets with five or six artists a week and talks about what’s working and selling and what is not. Sometimes it’s a potter using a new glaze or a painter trying out jewelry making, but it’s always a collaborative effort.

“It’s constantly changing. I don’t think there is a season that we haven’t changed something,” DiCesare said. “We have people coming that have been shopping here since 1999 and they say that they’re always surprised. So that’s a good thing. We’re doing our job and we all collaborate.”

Collaboration in the Melrose business community, like the arts community, has also helped Hourglass succeed. DiCesare organized 11 downtown businesses whose owners agreed to keep their stores open later than usual on Thursday nights this summer to accommodate working Melrosians who aren’t home in time to shop locally during the week — a plan that probably wouldn’t have worked if only one or two stores had agreed.

“We are really doing that right now [working together], since this whole gas crisis and the fear created by the media — ‘Ahh, don’t go out your door!’” she said, chuckling. “We’re really trying to get people to stay in town and formed our merchant’s group about two months ago with Periwinkles across the street. Yes, a lot of businesses have gone out [of Melrose], but we’re ignoring that right now, because they’ll come in and they’ll come in bigger and better. For the most part, we all have the same goal: to stay open, stay interesting and get people to come in.”

An established brand
DiCesare, who lived in Melrose “a long time ago,” returned in 1998 after buying a house here. She’d started making jewelry as a hobby 18 years ago, while still in the midst of a 23-year career in commercial insurance (“It gave me business insight”).

After starting off doing art and craft shows, creating silver and brass jewelry through pounding, cutting and stamping metal, she thought, “Maybe I’ll pull something together like co-op-ish. It just kind of took off from there.”

She first opened Hourglass on West Emerson Street. The shop was in that location for less than a year before DiCesare moved her business to its current Main Street location. At that time, DiCesare took classes, went to a workshop in Tennessee and gradually moved away from expensive silver to working with enamel. As DiCesare said, the business evolved.

The local artwork featured in the gallery stems from paintings on the walls to jewelry in display cases, to items such as tea mugs and pottery, to t-shirts with snappy slogans. All of it spreads across the store in what seems like an immaculate, organized mess — and DiCesare constantly gets unsolicited requests from artists who want to add their work to the collection.

“People come to your door, it’s unbelievable. ‘I want to show my work,’” she said in a pleading lilt. “We stick with professional artists, we don’t do any kind of weekend warrior people. We want to make sure they’re going to be around for awhile, have some shows behind them.”

It’s a symbiotic relationship. While around the holidays DiCesare brings in artists who may just be starting out or children creating crafts, treating art as a profession is as important to Hourglass as it is to the artists. The established artists help establish Hourglass’ good name, and vice versa

“We couldn’t do that in the beginning — nobody wanted to be here — but now we can. Now we can say, “No!” she said, laughing again. “We really do want to have the best in here that we can to offer to Melrose.”

Her customers have also expanded and the Hourglass name has become more recognized on the North Shore and in the Greater Boston area, but DiCesare said it’s the “Melrose originals” who support the store though everything.

“Some of my first customers from 1999 still shop here, and we laugh. They go, ‘Look at you now — you’ve got new cases!’ Because everything I had was used. And I go, ‘Yeah, I have something new,’” chuckling, “The evolution is really funny, it’s been great.

“I’ll probably retire here — unless they throw me out,” she said, the chuckle bursting out into a howling laugh. Having just renewed her lease for another six years this past June, most of all DiCesare wants local business owners to know that it can be done.

“When I talk to people who start a business — you just don’t lose your focus,” she said. “Go in with what you intended, always take suggestions, but never lose your focus.”

Previous Headlines
April 2007 Lorrie DiCesare attends Enamel Workshop
Jan. 2005 Hourglass wins Melrose Award
9/10/2004 -- Ellen Rolli and Gail Hamm at Arts Alive
7/1/2004 -- Gary Borkan, Glassblower

4/28/2004 -- Julie Kramer, Melrose T-Shirt Artist
4/22/2004 -- Arts brings downtown alive!

"Cityside" from Melrose Free Press

One eye open: Art by J.J. Long chosen for
governor’s inaugural event

By Daniel DeMaina, Thursday, January 11, 2007


J..J. Long’s oil paintings are grounded in realism, but the final compositions are reminiscent of the films Waking Life and A Scanner Darkly. In those movies, actors were filmed and then, in post-production, animated. The result is extremely life-like animation but with a surrealist quality, as if the images were plucked from a lucid dream.

Long’s landscapes, portraits and still lifes possess that same quality: each figure is distinguished and true, yet seems to stare back through a filter, pushing at the edges of each line and stroke. For the viewer, the paintings are as tangible as distant memory, with large, clearly defined boundaries and opaque details filling in the rest.

That ephemeral quality of visual snapshot may be why one of Long’s paintings was featured at Gov. Deval Patrick’s North Shore inauguration reception at Merrimack College on Friday, Jan. 5.

Reception organizers were soliciting local artists to display artwork of North Shore scenery at the reception. Long submitted five samples and was chosen along with 25 other artists to take part in the event.

The chosen painting ‘Enchantment,’ a landscape of Spot Pond in Stoneham, captures the timelessness of nature nestled within that suburban oasis with the aspect of capricious childhood vision.

For Long, 25, a Melrose resident, his paintings are simply products of a singular vision — he has been legally blind in his left eye since birth.

“It’s weird, I never really think of myself as being legally blind. Sometimes I forget because I’ve been seeing the same way since I was born,” he said. “I think it’s important to let people know this is how I see.”

Long recalls a fellow artist once telling him there is a slight haze over his paintings and everything seems to be down a shade.

“After she said that, I was like, ‘I think you’re right.’ I think it looks how it’s supposed to look,” he said.

His impairment has become his strength, as Long translates from cornea to canvas to present a view of the world that only he can see.

“You can tell it’s my work, so to speak — it might have to do with a slight haze or my shadings,” he said. “I try to paint realistically and my style is realism. I paint a lot from photographs and stuff. When I look through my left eye, I can’t discern any detail at all.

“I don’t know how I’d paint with 20-20 vision. I wish someone could look through my eye and say, ‘What the hell is this?’”

Interestingly, the artist with a skewed vision of reality fell into realism as his predominant style.

“I just paint that way because I think back, when you’re in kindergarten or grade school, I always thought the best art was the one who makes it look the most real. They made something look as real as possible, that’s how you know how someone’s a good artist,” he said. “That’s not the way it is at all, but that’s just the way I was brought up, so to speak. I don’t favor realism over another type of art. I like all styles of art but that’s what I just kind of locked into from the beginning.”

“I’ve tried abstract and love abstract, and it’s not that I can’t do it, I’ve just built up my reputation as a realism oil painter.”

A clouded future
Long could not see his own future when he first arrived at the University of New Hampshire as a freshman. He chose UNH because of its strong liberal arts background, and his desire to get away from Massachusetts for a time while not straying too far from his home in Melrose. With his focus on a liberal arts education, becoming a painter was not an idea that had even crossed his mind.

“I knew I wasn’t going to be a rocket scientist,” Long said. “I think my sophomore year of college, one of my introductory painting teachers asked, ‘What’s your major?’ I said, ‘I don’t have one right now,’ and he said, ‘Well, why don’t you paint for a living.’ I said, ‘All right.’”

Long considered leaving UNH to attend a school like MassArt, but professors counseled him that applying himself and working hard to improve would dictate his success, not which institution bestowed his degree.

“Plus, I had already built up my friends there,” he said. “I had a great education up there. The professors were really good.”

After graduating from UNH in 2003, painting quickly fell by the wayside as Long sought financial stability.

“I’d say for two years after I graduated, I didn’t paint at all, just because I had immediate bills and stuff like that,” he said. “It’s not that I didn’t want to paint. I just didn’t think I could paint and make a living off of it.”

He hopped from office job to office job, all the while lacking fulfillment as he sought to strike a balance between a man’s needs and an artist’s heart.

“Month after month you’re paying off schools loans, and you’re like, ‘Wow, I’m paying for an education I’m not even using.’ I felt there was something missing, sitting by a cubicle and not doing what I love to do,” he said.

On his 24th birthday — “I did that on purpose, so I’d remember” — Long cast aside his reservations and began work as a full-time artist. For almost two years, his life has been painting as he tries gaining exposure through showings in Melrose and at galleries.

Gaining recognition
The arts community in Melrose, and the Melrose Arts and Cultural Association ####(MACA) in particular, have helped make Long’s transition to full-time artist a viable and sustainable decision.

“MACA has really been good for me, as has the Hourglass [Art and Gift Gallery] downtown,” he said. “The arts community here is just amazing, there’s so many different opportunities and so many unbelievable artists. No one I’ve come across has an ego and everyone’s willing to help each other out.”

That willingness to help out fellow artists led Long to be featured at Patrick’s inauguration reception. He heard about the event from a fellow artist, who forwarded him e-mail with information on the event. Thus, ‘Enchantment’ became part of a historic event.

‘Enchantment’ and other of Long’s works are quiet, serene and calm. That might surprise those who know Long from his other passion as lead singer in the band Asystole, whose heavy drums, thundering bass and distorted guitars are a pummeling assault on the listener in the vein of bands such as Tool, Sevendust and Mudvayne.

“I tell people all the time I paint my happy trees during the day, and then at night I turn into the devil,” Long said with a laugh. “It’s my kind of balance in nature, I guess, as a human. You can’t just be happy all the time and you can’t be angry all the time.”

Asystole have started to make a name for themselves. They were just sponsored by Jagermeister, who will pay for band merchandise, CDs and give the band an opportunity to open up for national acts.

“Someone once asked me, ‘What would you rather do, playing in a band or painting the rest of your life?” Long said. “I want to do both the rest of my life.”